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| BABYMETAL and Tower Records collaboration poster. |
BABYMETAL was elected Monthly Tower Push for Tower Records in October.
BABYMETAL will release their new album [METAL GALAXY] on October 11th after an interval of about three and a half years. The world's fastest sales event will be held at the Tokyo Tower Records Shibuya store from 0:00 on October 8th, which will be the arrival date of the CD store, and store push plans such as posting collaboration posters at all Tower Records stores will be developed.
For those who purchased [METAL GALAXY] at the world's fastest sales event at Tower Records Shibuya, we distributed three items: “World's Fastest Purchase Certificate”, “Tower Records Original Benefit BABYMETAL Original d Point Card” and “Lottery Sticker with Lottery”. If you win the lottery with lottery stickers, you will receive a BABYMETAL friction pen on the spot. In addition, “special storefront DAY”, which draws lots with the same stickers, will be held at 21 Tawareco stores, including the Shibuya store. The “special storefront DAY” also offers a chance to win a BABYMETAL friction pen. In addition, live panel exhibitions will be held simultaneously at 17 target stores.
At Tower Records and TOWERmini all stores, Tawareko and BABYMETAL collaborative posters were posted from October 1 to 31. In addition, all 80 stores including TOWER RECORDS CAFE are scheduled to distribute “TOWER PLUS +”, a free magazine decorated by BABYMETAL from October 1.
Source: natalie
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